The pace of technological innovation driven by consumerization is something that every industry has to contend with.

One industry where Splice Machine is making an impact is in healthcare. We’ve collected our learnings from the space to create a document that illustrates potential parallels to your own business and the applications that power it.

Download it today to learn more about how consumerization may already be impacting your industry, and how Splice Machine can help you make smarter applications, faster.

Download the Guide

Executive Summary

“Consumerization is... how enterprises will be affected by, and can take advantage of, new technologies and models that originate and develop in the consumer space, rather than in the enterprise IT sector. Consumerization is not a strategy or something to be “adopted... it cannot be stopped.”
– Gartner

We started buying songs a-la-carte from iTunes in 2003. Now we buy enterprise software a-la-carte, from Marc Benioff’s AppExchange.

We started buying books on Amazon.com in the mid-90s for our kids. Now, we buy everything from computing power to office supplies for our companies from Jeff Bezos’s company.

Consumerization is affecting every industry.

Healthcare is no exception. It, too, is being shaped by consumer habits, and the smartest companies are using this fact to their advantage. The old way of accessing healthcare is simply too inconvenient for most of us, and we consumers are making demands that we wouldn’t even have thought to make even 10 years ago. For example:

  • Online chats with cellular carriers have opened up our eyes to non-telephone-based service options. We really don’t want to navigate a phone tree anymore to interact with our carrier or obtain test results. We’d rather have an online chat or connect asynchronously through an app.
  • Dating apps have taught us to expect personalized matching at scale. We expect our payer to match us up with a doctor that we’ll like the first time. We don’t want to waste our valuable time meeting with a doctor who isn’t a fit.
  • Amazon and Uber Eats have shown us that we can demand convenience. We don’t want to go all the way to the hospital for a routine procedure. We’d rather go to our local strip mall, or even a favorite grocery store, for a healthcare experience that feels more like a spa visit.

In short, today’s healthcare consumers are demanding more convenience, more speed, less waiting, less work, less phone time, closer facilities, and mobile access – just like we do for other industries. And we are voting with our feet (and our wallets) if we don’t get them.